Trendy Drinks
The New Chinese-Style Tea Drinks market size reached 193.3 billion yuan in 2023, an increase of 15.7% year-on-year, and is expected to approach 250 billion yuan by 2025.
In the catering industry, tea drink is one of the categories with the highest chain rate. In 2023, the chain rate of China's tea drinks industry reached 49.1% and is expected to reach 51.6% by 2024.
New style tea consumers have high stickiness and frequent purchases, with a weekly purchase proportion of 89.0%. Most consumers spend between 11-20 yuan, accounting for 39.9%. The top three tea drink categories preferred by consumers are milk tea (63.3%), fruit tea (62.0%), and milk cover tea (44.8%). In 2023, 24.6% of Chinese new style tea consumers stated that their consumption frequency will increase in the future, and their demand will continue to rise.
Post-90s is the “main force” of the new tea market consumption, accounting for 50.96% of consumers in 2022, while the post-00s consumption proportion grew from 9.6% in 2020 to 13.42% in 2022.
With the development of China's tea drink industry, consumers have also put forward higher requirements for the healthiness of tea drinks. Several brands have announced their recipes and calories, all in an effort to meet consumers' demands for healthy tea drinks. Driven by these head enterprises, there will be more and more enterprises to work in the direction of health. In addition, many brands have launched fresh milk tea. Fresh milk tea has become a force to be reckoned with in the tea beverage industry, which will have a greater impact on the non-dairy creamer milk tea.
*Reference:《2023—2024中国茶饮行业年度发展报告》《2023-2024年中国新式茶饮行业运行状况与消费趋势调查分析报告》《2023-2028年中国新式茶饮行业市场前瞻与投资战略规划分析报告》