Guangdong-Hong Kong-Macao Greater Bay Area | "At the Forefront of Trends"

As one of the most dynamic regions in China, Shenzhen and the Greater Bay Area, the beverage market presents diversified consumer demand. From traditional tea drinks to international wines, consumers seek high quality and diverse choices.

As one of the core cities of the Guangdong-Hong Kong-Macao Greater Bay Area, Shenzhen has an extremely vibrant and internationalised economy, which provides the beverage market with a wide scope for development. The construction of the Greater Bay Area has not only fuelled the growth of the regional economy, it has also brought new opportunities for the food and beverage industry.

• The new tea beverage market reached a scale of 10.4 billion yuan in 2022.
• The market size is expected to reach 145 billion yuan in 2023.
• The total number of new tea beverage stores is about 486,000.
• Guangdong's store count ranks Top1, accounting for nearly 20%.
• Guangzhou and Shenzhen are respectively Top1 and Top2 "biggest order generators."

Consumers in Shenzhen and the Greater Bay Area have a high level of acceptance and demand for international boutique alcoholic beverages. With consumers' pursuit of quality life, boutique wines, spirits and other alcoholic beverages are becoming increasingly popular in the Shenzhen market, providing opportunities for liquor brands to enter and expand their market share.

The economic development of Shenzhen and the Greater Bay Area provides huge market potential and business opportunities for the beverage industry. An increasing number of trendy beverage brands are shining in the social circles of young people. The label of trendy beverages is no longer just a simple drink; social scenarios such as work, play, conversation, and rest are constantly being expanded.

Features

• Health-orientated: showcasing low-sugar, additive-free natural beverages, emphasising health and nature.
• Innovation-driven: showcasing new types of beverages, such as functional beverages and ready-to-drink teas, to meet new market demands.
• International Boutique: showcasing boutique alcoholic beverages from around the world, such as wines and spirits, to provide high-end consumer choices.
• Local Innovation: promoting local brands of alcoholic beverages and speciality beverages, to showcase the innovation of the domestic beverage industry.
• Business Matchmaking: providing a platform for beverage manufacturers, traders and professional buyers to exchange ideas and promote business co-operation.
• Market Trend Release: sharing the latest trends in the beverage market, including consumer behaviour, product innovation, etc.