Pre-show Event | Chef Table
A tailor-made preshow events by Anuga Select China
Anuga Select China, organized by world-leading exhibition organiser Koelnmesse and co-hosted by the China Chamber of Commerce for Import and Export of Foodstuffs, Native Produce and Animal By-Products and Shenzhen Retail Business Association, inherits Anuga's global resources and outstanding quality.
It gathers global buyers, innovative products and cutting-edge market trends to create boundless business opportunities, promote industrial upgrading and build a leading food and beverage trade platform.
Precise empowerment for dining business opportunities
ChefTable – This classic and upgraded value-added pre-show event is continuously exclusively tailored for exhibitors of Anuga Select China. Cooking demonstration will be presented by well - known chefs by solely using food materials from the exhibitors. The honorable guests are able to taste delicacy and explore business opportunities with exhibitors.
This roadshow will learn from the 24 Solar Terms event of Anuga Select China World Food (Shenzhen) Expo. Combining autumn solar terms features, Chinese and Western chef teams will collaborate in a cooking show themed "East-West Fusion • Solar Terms Gourmet Feast".
The event, styled as a "Solar Terms Cuisine Exhibition & Exclusive Tasting", integrates autumn solar terms culture into cooking and tasting. Chefs will use seasonal ingredients, blending traditional and innovative techniques to create exquisite dishes. Guests can watch live cooking, learn about ingredients and skills, taste autumn-themed delicacies, and experience food culture. Interactive sessions will also allow exchanges with chefs on food experiences.
Market Penetration
• National tour to explore potential sinking markets
• Accurate matching for high-quality and efficient business negotiations
• Multi-channel industry media coverage and new media live broadcasts to enhance brand and product exposure
• Assisting brands in efficiently exploring the national terminal market through full-scenario experiences and precise resource connection
Gourmet Experience
• Dishes paired with autumn solar terms, demonstrated live by renowned chefs
• Strengthening the concept of "from origin to table"
• Bringing participants an immersive gourmet experience
• Letting them feel the transformation of ingredients from source to taste buds
Business Matchmaking
• Precisely reaching over 40 high-quality buyers, covering importers and exporters, hotel procurement, e-commerce channels, distributors, supermarkets, restaurants, etc.
• Building an efficient business bridge between food ingredient brands and purchasers
• Facilitating the implementation of business cooperation
Precise Supply-Demand Matching: Target premium ingredient brands, match procurement needs, and connect efficiently with quality suppliers.
Trend & Implementation: Dual Empowerment – Insights into solar term cuisine + cooking trends, with forward-looking ingredient solutions for procurement.
Business Cooperation Express: On-site talks cut cycles, speed up "selection → procurement → implementation" and business layout.
Product Exposure: Ingredients designated by renowned chefs, with on - site tasting to strengthen brand taste memory and enhance brand awareness.
Precise Audience Reach: Direct access to premium buyers, with on-site talks shortening collaboration and accelerating deals.
Experience Validation: Verify the commercial value of ingredients through a full "origin-to-table" demonstration.
- Food -
Poultry | Pork | Beef | Seafood | Fruit & Vegetable
- Raw Materials and Seasonings -
Edible oil | Staple foods | Spices | Soy sauce | Salt | Vinegar | Compound condiments | Dairy Products | Jam
- Snack food / Beverage -
Spirits & Wine | Coffee & Tea | Non-alcoholic beverages | Snacks
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Exclusive Single-Product Sponsorship |
Comprehensive Ingredients Sponsorship |
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· Exclusive supply of food materials (one category only) · Description of food material in the menu · Unique product showcase · Logo exposure · High-quality buyers match & meet · Speech by representative (8-10 minutes) · Official WeChat exclusive article X 2 · Media coverage (no fewer than 2 outlets) |
· Ingredient supplier · Description of food material in the menu · Comprehensive Product Display Area · Logo display on the event check-in wall · High-quality buyers match & meet · Official WeChat exclusive article X 1 · Media coverage (no fewer than 1 outlet) |
To enjoy the grand feast, Chef Table has already been held in Chengdu, Guangzhou, Shanghai, and Xiamen, inviting over 300 trade buyers from the import, distribution and catering industries with 65 quality brands.
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Catering |
鹿园餐厅/九毛九（广州）控股有限公司/暖都烧肉/广州加禾王府井酒家/蕉叶集团/鸿富华酒家/豪享来餐饮娱乐有限公司/颐海国际/艺都鸿星海鲜酒家/渔民新村饮食集体/王品餐饮集团/蜀海供应链/广州市佰福荟餐饮有限公司/广州市味然香餐饮管理有限公司/广州市蒙地卡罗餐饮管理公司/鸿富华酒家/陶陶居/点都德/锦江全球创新中心/ 1886德国餐厅/本臻精品/白熊咖喱&四海游龙 |
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Star-rated hotel |
希尔顿/四川岷山饭店/上海苏宁宝丽嘉酒店管理有限公司/上海美豪股份有限公司/都江堰玉瑞酒店/眉山市岷江东湖饭店/阿丽拉·安吉度假酒店/广州科尔海悦酒店有限公司/厦门禹洲温德姆至尊豪廷大酒店/虹桥皇冠假日酒店/漳州皇冠假日酒店/广州柏悦酒店/广州半岛集团 |
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Supply Chain |
佳农食品控股(集团)股份有限公司/蜀海供应链/橡果生鲜/正大中国卜蜂国际供应链/美菜集团/ 上海一赋食品有限公司/光明国际/建发(上海)有限公司/小牛凯西/厦门快动商贸有限公司/厦门盛章进出口有限公司/厦门远方集采贸易有限公司/广东肉联帮供应链/广州暖男厨房食品有限公司 |
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E-commerce |
苏宁易购/美团/本来生活/叮咚买菜 |
| Supermarket |
麦德龙/City’super/盒马鲜生/Sam's club /绿地集团超市/卜蜂莲花超市 |
· Guests check-in
· Refreshment (Matchmaking / product showcase)
· Opening speech
· Partner & sponsor acknowledgement
· Sponsor speech
· Chef introduction
· Cooking demonstration / ingredients introduction
· Guest interaction / wine & dine
Autumn flavors ignite opportunity at the table.
This feast is a glimpse of the future of the industry.
Join us in Shenzhen this September—
where palate meets foresight.
Contact us
Ms. Vivienne Lee
Phone: +86 21 6390 6161-817
Fax: +86 21 6390 6858
vivienne.lee@koelnmesse.cn
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