Food Service
The fusion of traditional catering and the Internet in the Greater Bay Area is becoming a trend. Such integration will not only improve the efficiency and service quality of catering enterprises, but also increase the experience and convenience of consumers.
As a “famous spot” of food and drinks culture, the Guangdong, Hong Kong and Macao Greater Bay Area is characterised by a diversified and decentralised catering industry with fierce competition. A unique catering brand allows consumers to quickly establish a brand image of a catering company and differentiate it from other catering brands. As people's pursuit of good food and desire for unique experiences continue to rise, different types of speciality dishes and service methods can attract consumers‘ attention and build their loyalty to the restaurant, and consumers’ acceptance of their brand premiums has also increased to a certain extent.
Data shows that children's meal sellers on takeaway platforms grew by 25% year-on-year in 2022, and the number of children's meal orders increased by 300% year-on-year, with the children's catering economy showing growth. Parent-child themed restaurants with features that allow parents to relax and children to have fun are increasingly favoured by consumers.
*Reference:《2023-2024年粤港澳大湾区餐饮消费洞察报告》