Sustainably Produced or Packaged
The global food and beverage market size is growing at a CAGR of 7.3% from 2022-2023, but the flip side of the industry's rapid growth is a surge in packaging waste. According to WWF data, only 20% of the world's plastic waste is recycled, more than 75% of plastic products are discarded, and the annual production of plastic waste is likely to increase by another 41% in the future.
Consumers are establishing new preferences for packaging choices:
•Environmentally Friendly: Environmental friendliness and recyclability will greatly influence consumers' purchasing intentions.
•Food Safety: Packaging is in direct contact with food, so food safety and freshness are very important.
•Lightweight Packaging: Online shopping has become mainstream and lightweight transport packaging is more popular.
Under the choice of environmental pollution and consumer demand, the whole packaging industry chain will accelerate the process of “circular economy” development.
In recent years, national policies have made more stringent and clearer environmental and low-carbon requirements for food and beverage packaging materials, plastic bags, agricultural facilities, etc. “Reducing packaging waste through optimal using”, “low-carbon production of packaging materials”, “packaging material technology innovation” are the three core (technology) innovation path. In the social context of the implementation of the “Dual-Carbon” policy, accelerating the application of low-carbon product design is conducive to enhancing the sense of corporate social responsibility, and win the favour of more consumers.
Among the “Top 10 behaviours that make consumers feel better about a brand”, “green product design concepts” (36%) and “sustainable brand concepts” (35%) ranked first and second, respectively.
*Reference:《2023可持续包装创新趋势白皮书-食品饮料企业如何实现全面循环》《华南地区餐饮、食品、饮料消费趋势报告》