Tea-Beverage Innovation Challenge

Chinese tea culture, profound and innovative

The "Beverage Innovation Challenge" aims to boost traditional beverage innovation. lt encourages the cross-border mix of RTD and blended teas, fosters exchanges among brand owners, blenders, and shops, sparks creativity, uncovers new ideas, builds a vibrant tea industry ecosvstem, and creates more business prospects.

Show Date: 4.24.2025

Show Time: 9:30-16:30

Event Background

Chinese tea culture, profound and innovative, sees the rapid growth of Ready-To-Drink (RTD) for its convenience in fast-paced life.Blended teas, such as yuanyang milk tea, fruit tea, and tea with alcohol, combine traditional tea with various elements, wideningthe tea-drinking spectrum.

From 2016 to 2022, China's freshly-made tea industry market size grew from 29.1 billion yuan to 293.9 billion yuan, with an average annual compound growth rate of 47%.

Expectedly, with normalized consumption habits and convenient takeout services, themarket size will keep growing steadily and reach 374.9 billion yuan by 2025.

In 2021, the RTD beverage market was worth $89 billion and is projected to hit $141.85 billion by 2029, with a 6.00% CAGR in the forecast period.

Competition Overview

（A）Competition Format

The event has preliminaries and finals. In the finals, contestants create works with judges and draw for mentor teaming. Partner exhibitors form an audience jury, accounting for 30% of the score. The top three by comprehensive score get the champion, runner-up, third place and a bonus package.

（B）Competition Content

In each stage of the competition, contestants are required to make one beverage with a specified theme on site. They should select materials from the material pool of the designated sponsor according to the competition rules to create a creative beverage.

Sponsor Categories

Compound of raw and subsidiary materials

Dairy products (such as milk, yogurt, light cream, lactic acid bacteria, etc.), tea leaves, coconut milk, flavored syrups, fructose, nuts, concentrated fruit juices and jams, baking ingredients, fruits and dried fruits, biscuits, decorative candies, cereals, coffee beans, etc.

Equipment and Appliance categories

Containers, coffee machines, ice makers, juicers, refrigeration equipment, packaging equipment, cutlery, disposable items, etc.

RTD categories

Alcoholic beverages, non-alcoholic beverages, tea and coffee, fruit juices and fruit wines, carbonated beverages, functional drinks, Mineral Water ,etc.