The U.S. Meat Export Federation is a non-profit livestock and meat promotion organisation. It was established to develop export opportunities for U.S. beef, pork, lamb and calf meat. We conduct market development activities in more than eighty countries and territories around the world, covering the following areas:

• Marketing - including promotional marketing campaigns, business seminars, consumer education campaigns, advertising and more.
• Trade Services - connecting the right buyers and buyers in the right markets through well-established trade networks around the world.
• Market Access - Providing the U.S. government and meat exporters with advice and market information on export-related trade issues.

Celebrity Chef Live Cooking

Consumers in the United States generally have the perception that pork is highly nutritious, low in calories. Cooked and trimmed American pork is 31 per cent lower in total fat, 29 per cent lower in saturated fat, 14 per cent lower in calories and 10 per cent lower in cholesterol.

The U.S. pork industry has always provided high-quality pork products that are wholesome, consistent and safe. U.S. pork production is dominated by the world-renowned "Barn Belt of the World" in the Midwest of the United States. The pork industry throughout the United States is based on corn as the main feed. Feed, technology, good husbandry practices, and proper livestock handling are important factors that enable the U.S. to provide safe, high-quality pork to the rest of the world.

The U.S. Meat Association brought four star products to the event:

• U.S. Centre Section Pork Merlot
• U.S. Pork Ribs
• U.S. Pork Feet
• U.S. Pork Belly

Star chefs will be invited to give a live cooking based on the four products, and two dishes each of Western and Chinese style using American pork as ingredients will bring you an extraordinary tasting experience.