Forum Introduction

With the accelerated growth of China's F&B and catering industry, chain restaurant brands gradually stepped into the "Mega" stage, evolving from thousands to Ten-Thousand scale. Hosted by Catering O2O, the Mega Restaurants, experts and domestic leading brands' founders will be invited to share strategic and marketing campaign, industry and market development.

With the further expansion of the scale of China's F&B and catering industry, chain restaurants have stepped into the era of the "Mega" stage, evolving from thousands to Ten-Thousand scale.

According to statistics, seven domestic catering brands have entered the "Mega" stage, including Ruixing Coffee, which has broken through 10,000 shops, and the Honey Snow Ice City, Wallace and Chicken Fillet, which have more than 20,000 shops.

Based on this, Catering O2O jointly held the Mega Restaurant Chains Development & Catering Global Expansion Forum in Shenzhen with Koelnmesse and expert mentors to discuss the underlying logic of Mega Restaurant chain.

Topic Covering

- The basic logic of Mega Restaurant Chain

- Categories with the potential to become a mega restaurant chain brand

- Establishment of supply chain and organizational capability