Foodie Space - Uruguayan Beef Exclusive Cooking & Tasting Session

Foodie Space, a place full of delicacy tasting and business opportunities. Allowing food and beverage brands to meet buyers from distribution, catering and diverse range of channels.

Time: April 28, 2026, 09:00-11:30
Venue: Foodie Space, Hall 1, Shenzhen Convention and Exhibition Center (Futian)
Organiser: Koelnmesse (Beijing) Co., Ltd.
Partner: National Meat Institute of Uruguay (INAC)

About Foodie Space

The Foodie space relies on the inherent value of ingredients, with immersive cooking demonstrations and taste experiences as the link, connecting the value chain from "origin to table".

It allows participants to feel the charm of ingredients while foreseeing business opportunities in future catering through business matchmaking, empowering the catering industry and envisioning the commercial prospects of future food consumption.

POP-UP dining experience with master chefs
Chef Preferred Recommendation, Product Physical Display, Catering End-Use Application
Through the top equipment and ingredients, combined with the perfect restaurant atmosphere
Representatives of the Catering & Food Brands zero distance, experience & negotiation two in one

Introduction

National Meat Institute of Uruguay joined hands with Foodie Space and the renowned star chef Dong to bring fresh meat from the Uruguay to Anuga Select China to create a special themed event for the Premium Uruguayan beef cooking and tasting.
The immersive kitchen scene presented the true beauty of ingredients and opened a high-end flash restaurant experience for industry guests.
Representatives of the catering industry chain explored the “business opportunities at the table”, linking business with flavor and empowering the value upgrade of the catering industry.

The National Meat Institute of Uruguay (INAC) is a non-governmental public institution responsible for the administration, coordination, advisory services, certification, quality control, and promotion of Uruguay’s natural meat and meat products. INAC is a member of the IMS, MICA, and the NAMI.

In Uruguay, beef is far more than a mere ingredient; it embodies a culture, a tradition, and indeed, the very soul of the nation.

In Uruguay, Beef and football stand as two inseparable cultural symbols. The sizzling aroma of beef grilling over charcoal intertwines with the relentless spirit displayed by players on the green pitch, jointly conveying the Uruguayan people’s profound love for life and their steadfast commitment to tradition.

A Gift of Nature

Uruguay, a land blessed by nature, boasts a climate with four distinct seasons, abundant rainfall, and vast natural pastures. Over 80% of its territory is covered by fertile grasslands, where cattle roam freely, nourished by pure air and natural forage. These exceptional natural conditions give rise to the unique flavor profile of Uruguayan beef—renowned for its succulence, rich taste, and superior nutritional value.

Champions of Sustainablity

Sustainable development is more than a slogan; it is a tangible practice embedded throughout the entire livestock industry. From pasture management to processing and export, every step strictly adheres to rigorous environmental standards. Rotational grazing systems safeguard the ecological integrity of the grasslands, while the minimized use of chemical agents and antibiotics ensures the purity and health of the beef. This approach represents not only a profound respect for the environment but also an unwavering commitment to quality.

Professional Oversight and Rigorous Regulation

The Uruguayan government places paramount importance on food safety. A comprehensive traceability system ensures that every stage of a cattle's journey—from birth to the dining table—is fully trackable and verifiable. This transparency not only bolsters consumer confidence but also cements Uruguayan beef's esteemed reputation in the global marketplace. Consequently, the product earns high acclaim from both professional chefs and cooking enthusiasts alike.

Technology-Driven Empowerment

Uruguay's livestock sector harmonizes traditional wisdom with the power of modern technology. Through advancements such as genetic improvement, smart grazing systems, and sophisticated cold-chain logistics, the industry has achieved remarkable progress. These technologies not only elevate the quality and texture of the beef but also ensure that fresh products are delivered efficiently to markets across the globe.

Uruguayan beef transcends its role as a mere culinary ingredient; it embodies a distinct philosophy of life. It carries the Uruguayan people’s profound reverence for nature, their relentless pursuit of excellence, and their deep-seated passion for living. Whether you are seeking to indulge in a lavish barbecue or prepare a nutritious, wholesome dinner for your family, Uruguayan beef stands as the unparalleled choice.

Agenda

Time	Activity
15:00-15:05	Event Opening
15:05-15:15	Welcome Speech by Representatives of INAC
15:15-15:30	Uruguay Beef Industry Brief
15:30-15:35	Menu Design and Inspiration Sharing by Master Chef
15:35-16:30	Beef Cooking Demonstration and Tasting
16:30-17:30	Networking