From April 24 to 26, 2025, Anuga Select China 2025 will be held at Shenzhen Convention and Exhibition Centre (Futian). As the official sub-event of Anuga FoodTec in Cologne, Anuga Select China is co-organised by Koelnmesse (Beijing) Co., Ltd., China Chamber of Commerce of I/E of Foodstuffs, Native Produce and Animal By-products (CFNA) and the Shenzhen Retail Business Association. Coinciding with this event, SIGEP China, Southern China's International Expo dedicated to the production of Gelato, Bakery and Coffee, and LogiMAT China, International Trade Fair for Intralogistics Solutions and Process Management, will also take place. To enhance the experience for professional visitors, Anuga Select China 2025 has now launched pre-registration that offers free admission. Professional visitors who complete their registration before March 31, 2025, will receive a free admission ticket valued at 99 RMB.
The exhibition is expected to attract 800+ exhibitors and 35,000+ professional visitors from around the world, with a total exhibition area estimated to reach 40,000 square meters, comprehensively covering the entire food and beverage industry chain, such as Sweets & Snacks, Meat, Dairy, Fine Food, Seafood & Frozen Food, Plant-Based & Healthy Food, Coffee & Tea, Drinks (Alcohol & Non-Alcohol), FoodTec, Food Service & Technology, and so on.
As the international fair strategically targeting the F&B market in Southern China, Anuga Select China will bring together over 800 high-quality exhibitors and brands from more than 40 countries and regions around the world, with the wonderful appearance of international pavilions and overseas exhibitors mainly from such as Germany, Turkey, Italy, Poland, Czech Republic, Spain, France, Austria, the United States, Britain, Australia, New Zealand, Uruguay, Brazil, Chile, South Korea, Japan, Thailand, Malaysia, Vietnam, Russia, Iran, Sri Lanka, etc. As an international trade fair organiser with a century-long history, Koelnmesse has accumulated extensive resources and experience in the food industry and is continuously expanding efficient industry linkage platforms worldwide. Anuga Select China has gained the recognition and trust of more and more food and beverage enterprises and brands around the globe through years of market cultivation in South China and the Greater Bay Area and has gradually developed into the preferred platform for global food and beverage brands to explore the Chinese market in depth.
Anuga Select China will hold three forums during the same period, including the 4th Global Imported Food Retail Market Trends Forum, Food and Cold Chain Logistics Solutions with LogiMAT China, 2025 the Great Bay Area Selenium-enriched Agricultural Products Branding Seminar. These forums aim to create a trading platform for food and beverage industry leaders to communicate with each other, helping exhibitors and buyers gain in-depth insights into the latest industry trends and business opportunities.
The 4th Global Imported Food Retail Market Trends Forum is co-organised by Koelnmesse (Beijing) Co., Ltd., Shenzhen Retailing Trade Association, and Global Union. Renowned channel and supply chain enterprises such as Tianhong, CR Vanguard, Walmart, and Renrenle will be invited to share insights on the latest trends and innovative practices in the food industry. In addition, global imported food brands will participate in the exhibition, offering precise and efficient resource matching opportunities for both suppliers and buyers, while helping enterprises expand diversified sales channels.
Food and Cold Chain Logistics Solutions is co-organised by Anuga Select China and LogiMAT China. This forum focuses on the field of food cold chain logistics. Through keynote speeches and roundtable discussions, it explores important topics such as industry development trends, optimization of logistics supply chains, cost reduction, and risk management. It invites relevant industry associations, well-known enterprises, and professionals to participate, aiming to provide a solution and communication platform for food cold chain logistics.
2025 the Great Bay Area Selenium-enriched Agricultural Products Branding Seminar is jointly organised by China Association for the Promotion of International Agricultural Cooperation, SinoLight International Holdings Corporation, Guangdong Academy of Food Science, with the support of Koelnmesse (Beijing) Co., Ltd. At this seminar, “China Selenium-Rich Agricultural Products Map” will be released and the results of “Guangdong-Hong Kong-Macao Greater Bay Area Selenium-Rich Agricultural Products Brand Survey” will also be reported. Industry guests, experts, heads of administrative departments from selenium-rich areas and enterprises, business leaders, as well as representatives from purchasing, distribution, and agency companies will be invited to jointly conduct brand and product promotion activities for selenium-rich agricultural products, and provide support for product development and brand building.
Foodie Space, designed by Anuga Selected China, is a place full of delicacy tasting and business opportunities. allowing food and beverage brands to meet buyers from distribution, catering and diverse range of channels. Through on-site gourmet tasting and business negotiations, it facilitates in-depth market connection for brands. In 2025, Aussie Beef & Lamb will join hands with Foodie Space and renowned star chefs to bring fresh meat from Australia to Anuga Select China to create a special themed event for Australian beef and lamb cooking and tasting. The immersive kitchen scene will present the true beauty of ingredients and open a high-end flash restaurant experience for industry guests. Representatives of the catering industry chain will explore the “business opportunities at the table”, linking business with flavor and empowering the value upgrade of the catering industry.
Anuga Select China 2025 will partner Innova Market Insights, a leading trend research authority, to build the Innova X ACH Global Innovation Trends Zone — “2025 Global Food and Beverage Trends Gathering”. Leveraging this expo platform, a series of activities will be hosted around “The Top Ten Trends of Global Food and Beverage in 2025”, including trend releases, forum speeches, product showcases, and business matchmaking. These will offer participants chances to dissect trends, share cases, and explore cooperation, thus enriching the expo and fueling industry progress. The organiser will set up the “Innova X ACH 2025 Food & Beverage Trend Innovation Pioneer Award”, based on the authoritative selection results of Innova Market Insight, customize the exclusive certification for the winning exhibitors, and present the winning products on the exhibition site in a scenic manner, so as to enhance the image of enterprises and brand awareness in all aspects.
Anuga Select China 2025 will be held at Shenzhen Convention and Exhibition Centre (Futian) from 24-26 April 2025. From now until 31 March 2025, by completing visitor pre-registration, you can receive a free exhibition admission ticket worth 99 yuan. For more pre-registration benefits and the latest information on exhibitions, please visit the official website of Anuga Select China https://www.anuga-cn.com/en/
