Co-organized by Koelnmesse (Beijing) Co., Ltd., China Chamber of Commerce of I/E of Foodstuffs, Native Produce and Animal By-products (CFNA) and the Shenzhen Retail Business Association, Anuga Select China 2025 will be held at Shenzhen Convention and Exhibition Centre (Futian) from 24-26 April 2025.
The exhibition is expected to attract 800+ exhibitors and 35,000+ professional visitors from around the world, with a total exhibition area estimated to reach 40,000 square meters, comprehensively covering the entire food and beverage industry chain, such as Sweets & Snacks, Meat, Dairy, Fine Food, Seafood & Frozen Food, Plant-Based & Healthy Food, Coffee & Tea, Drinks (Alcohol & Non-Alcohol), FoodTec, Food Service & Technology, and so on. In order to provide professional visitors with a more convenient and efficient visiting experience, pre-registration for Anuga Select China 2025 is now open.
Based on the latest industry trends, Anuga Select China 2025 will create several specialized zones, including Gourmet Planet, Anuga FoodTec Showcase, as well as the four focused categories, namely Meat & Meat Products, Fine Food, Healthy Food, and Drinks (Alcohol & Non-Alcohol), to help food and beverage companies and brands to fully explore the new market opportunities and trade channels in the Greater Bay Area.
Anuga Select China “Gourmet Planet” will focus on Meat & Frozen Food, Staple Food, Dairy, Sweets & Snacks, Flavouring & Drinks, and will invite importers, distributors, agents, hotels, catering and restaurant chains, bars, catering service providers, retailers, large supermarket chains, import supermarkets, boutique supermarkets, corporate group purchasing, gift purchasing, community group purchasing, e-commerce, new retail channels, food and wine enthusiasts, professional media and online celebrities (KOL and KOC) and other industry buyers.
At the same time, the organizer will hold supporting thematic activities to enhance the diversified experience. Renowned chefs will be invited to demonstrate their culinary skills on site, bringing innovative pairings of delicious food and good wine.
Powered by Anuga FoodTec, the primary supplier trade fair and central platform of the global food and beverage industries in Cologne, Anuga FoodTec Showcase serves as a specialized platform for networking, showcasing innovations, and discussing key industry concerns specifically for southern China’s F&B market. The debut Anuga FoodTec Showcase@ Anuga Select China is set to take place from 24-26 April 2025 in Shenzhen, China.
With a focus on Packaging, Food Safety and Beverage Technologies, Anuga FoodTec Showcase@ Anuga Select China demonstrates the integrity of the production and processing chain, as well as cutting-edge solutions that appeal to consumers while meeting the industry’s sustainability goals. Anuga FoodTec Showcase will help companies and brands in the four segments of Meat & Meat Products, Condiment, Convenience Food, and Drinks (Alcohol & Non-Alcohol) to link up with the most cutting-edge solutions in global food production.
Meanwhile, the 2025 show will focus on four categories, namely Meat & Meat Products, Fine Food, Healthy Food, and Drinks (Alcohol & Non-Alcohol), to help food and beverage companies and brands to fully explore new market opportunities and trade channels in the Greater Bay Area. Anuga FoodTec Showcase, which makes its debut in Shenzhen, will also help companies and brands in the four segments to link up with the most cutting-edge solutions in global food production.
Powered by the world-leading food trade fair Anuga in Cologne, Germany, and as the international fair strategically targeting the F&B market in Southern China, Anuga Select China will bring together over 800 high-quality exhibitors and brands from more than 40 countries and regions around the world, with the wonderful appearance of international pavilions and overseas exhibitors mainly from such as Germany, Turkey, Italy, Poland, Czech Republic, Spain, France, Austria, the United States, Britain, Australia, New Zealand, Uruguay, Brazil, Chile, South Korea, Japan, Thailand, Malaysia, Vietnam, Russia, Iran, Sri Lanka, etc.
As an international trade fair organiser with a century-long history, Koelnmesse has accumulated extensive resources and experience in the food industry and is continuously expanding efficient industry linkage platforms worldwide. Anuga Select China has gained the recognition and trust of more and more food and beverage enterprises and brands around the globe through years of market cultivation in South China and the Greater Bay Area and has gradually developed into the preferred platform for global food and beverage brands to explore the Chinese market in depth.
Anuga Select China will hold a variety of activities during the same period, including industry forums, thematic events, and business matchmaking, aiming to create a trading platform for food and beverage industry leaders to communicate with each other, helping exhibitors and buyers gain in-depth insights into the latest industry trends and business opportunities.
Three Forums: The 2nd Fermented Food and Nutrition Health Forum, Global Meat Summit 2025, The 4th Global Food Retail Market Trends Forum
Three Thematic Events: Foodie Space- Food & Beverage Tasting, ‘Drinkinnovation’ Beverage Innovation Competition, ACH 2025 Food and Beverage Trends Release
Business Matchmaking & Hosted Buyer Programme: In-depth cooperation with 20+ industry institutions and 1,000+ delegation buyers, helping exhibitors achieve accurate matchmaking with top buyers in domestic distribution, retail, and catering chain channels.
From now until 31 March 2025, by completing visitor pre-registration, you can receive a free exhibition admission ticket worth 199 yuan. For more pre-registration benefits and the latest information on exhibitions, please visit the official website of Anuga Select China https://www.anuga-cn.com/en/
